I'm Michael Haddad. I pull your raw data myself, find where reality has drifted away from what you believe, and turn that into strategy you can defend in any room.
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Maybe your model is a forecast in a spreadsheet. Maybe it's just what you believe. Written down or not, that's your model.
The 3PL's invoices buried the real figure. The brand was about to launch discounted international subscriptions on the believed number. I caught it before it could tank their cash flow.
Forecasts kept drifting and their own CFO couldn't find the cause. In the raw cohort data: customers acquired years earlier had quietly grown to a quarter of revenue, and the model couldn't see them. Everyone beat plan all year.
Dashboards mirror your assumptions back at you. Your accountant reports what happened. So who's actually checking the assumptions underneath? Someone has to open the raw data. That's the work I do.
One brand, two years, through a board crisis and a broken-attribution year. Read the full story →
One blended LTV-to-CAC number ended the weekly guesswork in media buying debates. "CAC is down but traffic leaked to Amazon, are we better off?" became "LTV to CAC went from 1.41 to 1.56. This is a win."
Models built or torn apart across SaaS, consumer, logistics, and healthcare. That range is why I saw what specialists missed: a subscription brand is a SaaS business wearing an e-commerce costume.
Due diligence at a UK investment agency, the firm's money riding on each call. Two of my passes are dead. None of my fourteen invests has failed. The miss is published too. See the full scoreboard →
Fixed price. Two weeks. Findings in writing.
Most clients do ask me to stay on afterward. That conversation happens because you've seen the findings, not because I pitched you.
"Michael was fantastic: he quickly picked up an understanding of our business and was able to turn around a relatively complex model for important fundraising meetings in a very tight time window."
Mike Saunders · CEO, Commonplace (UK) · via Upwork · more reviewsScaling spend, a new channel, a raise, an inventory bet, and it rides on numbers you're not fully sure of. If you're under $5M or need hands-on accounting, I'm the wrong hire, and I'd rather say so here. Check the full fit list →
Cohort revenue, retention curves, LTV payback. The metrics that actually govern your future are the ones a standard e-com dashboard treats as afterthoughts. Reframe the financials and the same numbers start answering different questions: what growth actually costs, which customers compound, where the next dollar should go.
Prefer to talk first? Book a 30-minute fit call